Gmail Gets a Slick Social CRM Tool. You’re Going to Like This

There are a number of email plugins that look to give you contextual information about the person you're communicating with. The first one I tried (and arguably the best I've seen) isXobni, an Outlook plugin.

Rapportive a new browser plugin, not unlike Xobni for Outlook, that adds dynamic contact previews to Gmail complete with profile picture, brief bio and links to their various social networking profiles. Part social, part CRM, Rapportive also features a minimalist notes area directly under the social profiles section of the sidebar.

These are very early days for the company but the basic concept, from what we can see, is that via a quick exchange of emails and little work, you’re immediately given an accurate (or as accurate as Social Media can be) overview of who the person is.

Interestingly, Google Buzz could be seen as a competitor to the service. Both aim to collect various social profiles from across the web to give an up to date overview of a particular persons activities and bio. Both also find its place in gmail inboxes, sadly only one appears to have done it right. Another direct competitor is MailBrowser but after trying both out, Rapportive definitely currently appears to be the slicker of the two.

The Rapportive plugin is currently available for Firefox and Chrome only and only works with Gmail (Google Apps too but you need a start Gmail address book too). Although up and running, this is very early days for the startup who, if accepted, should find itself part of YCombinator camp
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Google Plus: Google's Social Media Answer?

After a year of speculation, Google is unveiling its entry into social networking with Google Plus. Google announced Google Plus on Monday, immediately drawing comparisons to social media giant Facebook. For its part Google isn't making many references to social networking, not even using the term.

"We'd like to bring the nuance and richness of real-life sharing to software," Google stated on its blog . "We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project."

Google pitched the new software will bring "real-life circles" of everyday life to the Web. Users do that by dragging their contacts into "circles" with names they provide like "family."

It will also provide "sparks" of conversation through an online sharing engine or newsfeed and "hangouts" through on-screen, multi-person gatherings. The online sharing engine asks users to add their interests so that it can find articles, photos and videos related to that interest and share them with the user and the user's  contacts.

Google Plus will incorporate mobile phones by focusing on things such as GPS, cameras and messaging. Features will include instant upload of photos and the ability to have group chats.

Google Plus is currently in field testing with a limited number of users. Others interested are asked to leave their email address and wait for an invitation.